At the European Super Angels Club (ESAC), we take pride in backing visionary founders who are redefining industries for the better. That’s why we’re especially excited to see Monkee featured in Forbes as a pioneer of the Save Now, Buy Later (SNBL) movement. A powerful and timely response to the growing concerns around credit-fueled consumption.

A Smarter Alternative to BNPL

In a financial landscape increasingly dominated by Buy Now, Pay Later (BNPL) models, Monkee is charting a fundamentally different course. Instead of encouraging consumers to spend money they don’t yet have, Monkee empowers people to save intentionally for the things that truly matter to them. It’s a return to responsible financial behavior — but built with the tools, technology, and user experience today’s consumers expect.

How Monkee Works

Monkee’s platform is centered around goal-based saving, allowing users to set specific targets and track their progress. Through smart automation, users can save regularly and effortlessly, while staying motivated with meaningful rewards and incentives. One of the standout features is FutureBoost, a cashback program that partners with brands to reward users for their forward-thinking spending habits. Moreover, this is encouraging them to prepare for purchases rather than financing them with credit.

Driving Real Impact

What truly distinguishes Monkee is its ability to combine personal financial empowerment with broader economic and social impact. On an individual level, users are building stronger financial habits, gaining more control over their money, and reducing reliance on debt. For retailers, Monkee offers access to a more financially resilient and loyal customer base, creating sustainable value on both sides of the transaction.

Why ESAC Supports Monkee

This dual benefit is exactly the kind of innovation ESAC looks for in the startups we support. Namely business models that are not only commercially scalable but also aligned with long-term societal wellbeing.

The recent Forbes feature is an important recognition of Monkee’s position as a leader in this emerging space — and a validation of the Save Now, Buy Later model as a viable, sustainable alternative to debt-driven consumer finance.

Looking Ahead

We’re proud to support Monkee and its mission to build a smarter, healthier relationship between people and their money. As the conversation around conscious consumption grows louder, we believe Monkee is well-positioned to help lead the way.